Shinola opened at Queen and Ossington this weekend, further marking Ossington as a Toronto shopping destination. The luxury watch, bicycle and leather maker from Detroit makes the 1000 Queen Street West location its first Canadian retail outlet.
Shinola is a brand with a strong and sellable story: bringing factory work back to the beleaguered Detroit, and reinvigorating and spreading pride for the city. Needless to say, that story of doing good and giving back resonates with millennials, so opening in Ossington Village was a no-brainer. If the U.S.A. pride will resonate in the land of “Toronto vs. Everybody” remains to be seen, but considering that seems to be a rip-off from Detroit of all places, Shinola is poised to be very successful here!
I checked out the store today. The space looks great: Warm, open and bright with lots of natural light. The products are high quality leather goods, watches enjoyed by Bill Clinton and Ben Affleck, and very hip looking bicycles. There’s even a bicycle display in place of a light fixture from the ceiling.
I took some photos today, but check the place out for yourself! It’s right around the corner.