You’ll soon be able to purchase from some of the brand’s iconic leisurewear with sayings like “Home is Canada” or “Toronto vs. Everybody” when Peace Collective makes its new home on Ossington. That’s right. Peace Collective is opening a bricks and mortar store at 131 Ossington. The space they will occupy is formerly home to O’Born Contemporary art gallery and is a big, modern and well-maintained location for the popular Toronto clothing company.
Peace Collective is a Toronto success story. Founded and based here, without a doubt the brand’s Toronto and Canada-centric sayings emblazoned on shirts and jackets made a mark at home. The brand blew up last fall when Jose Bautista and other Blue Jays wore the “Toronto vs. Everybody” clothing they sell.
After operating solely as an online shop, with supplies in bigger stores like Hudson’s Bay, the merchant is ready to open it’s own retail space, and the first stop is Ossington.
The company has had some positive and negative attention. The positive is their corporate pledge to donate some of their profits to feed hungry schoolchildren through Breakfast for Learning. They did not get out without some negativity, when a Detroit brand blamed them for stealing the idea for Toronto vs. Everybody. Peace Collective has a Canadian copyright on the slogan, so all ended well.
Peace Collective will be joining recent newcomers V de V and Shinola to the Ossington section between Dundas and Queen. After this trifecta of Montreal, Detroit and Toronto retailers, Ossington is without a doubt a destination for shopping.
We spoke to a representative from the company, and the team is excited to open their first retail store on Ossington. In addition to all the great clothing and gear you’d expect from Peace Collective, they’re launching a milkshake shop called Peace Treats! The front of the store will be given over to selling delicious and creative milkshakes.
We’ll let you know when we hear of the official opening, when they start selling a “Home is Ossington” apparel line, and if any Blue Jays visit!